2012 Daily Deal Predictions

2011 was a pretty good year for daily deals, at least as far as the consumer was concerned. What’s ahead for the coming year? Here are our predictions for 2012.

More copycat sites will disappear

When Groupon first hit the web, everyone with an Internet connection and basic HTML skills tried to replicate their success with a daily deals website of their own. Some sites succeeded, but many bit the dust. A total of 170 of the more than 500 daily deal websites online folded in 2011, and more seem to be announcing their demise daily.

Our prediction:  2012 will be the year that websites without a solid business plan of their own will close. You’ll see less Groupon-like clones on the web and more deal-specific sites that serve a unique purpose. More...