Daily Deals Boosting Magazine Subscription Rates

by Jodi Jae 28. February 2012 11:39

It’s no secret that the publishing industry is in turmoil. Publishing houses don’t seem to know what to do with the invention of the eBook, and newspaper and magazine sales have been lagging for years as more and more readers jump online for the latest headlines. In a bit of good news, it seems the daily deal market may be able to salvage plummeting newsstand sales and give frugal minded consumers another way to stretch their dollars at the same time.

Digital sales not impressing many

It was once thought that digital, downloadable magazines and newspapers would be the ticket to helping the print industry bounce back. The introduction of the eReaders, like Amazon’s Kindle and the Barnes and Noble Nook, gave readers a new and More...


Month List