Daily Deals and Coupon Usage On the Rise

by Jodi Jae 26. April 2012 06:06

The coupon has been around since the late 1800s when Atlanta businessman Asa Candler handwrote paper tickets offering free glasses of the newly developed Coca Cola to consumers. My, how far we’ve come!

Today, coupons are not only found in newspapers, but also online and even on your cell phone. And according to an infographic from CreditScore.net, daily deals have had a significant impact on the way bargain hunters shop.

A few interesting findings:

· ✔The first-ever daily deal was a half-price pizza in Chicago from Groupon.

· ✔Internet coupon usage is up 263%.

· ✔26% of shoppers use coupons and daily deal vouchers on food and drink.

· ✔Daily deal revenue is expected to hit $3.9 billion by 2015.

· ✔76% of shoppers think they save the most by using both coupons and daily deal sites.

How do your shopping habits compare?


Online Deal Seeking and Couponing



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