Groupon Now! Reaches Major Daily Deal Milestone

by Jodi Jae 1. May 2012 11:33

Big news in the daily deal market! Groupon announced this week that the company has sold its 1.5 millionth Groupon Now! deal. The record-setting buy was made at CiCi Nails in Chicago and was for a $30 manicure and spa pedicure, a service normally priced at $42.

Groupon Now! has been around for about a year and it's a geo-location and real-time based daily deal service that's currently available in 31 of Groupon's 175 markets in the United States. Groupon Now! buys are meant to be spur of the moment purchases, and they offer immediate savings at spas, local gyms, restaurants, and retail outlets. Groupon Now! vouchers were designed to attract new merchants who want a stream of active traffic at a particular time of day. Groupon Now! deals appeal to merchants because business owners can turn deals off and on on a day by day basis, controlling their own voucher traffic through a personalized online dashboard.

“We continue to attract new merchants looking for an effective way to bring in a steady stream of customers on the days and times they choose and are now live in 31 of 175 North American Groupon markets with more launching soon. Customers have demonstrated there is a real demand for this service and we remain enthusiastic about the potential for Groupon Now! to help merchants reach new customers and grow their businesses.” - Dan Roarty, VP of Groupon Now!

This milestone is significant because it took the original Groupon website some 15 months to reach the same amount of sales. Congratulations Groupon Now!!


Month List